Rolex, Audemars Piguet, Patek Philippe, Hublot – Switzerland’s horological heavy hitters have ceased production. The reason given: they don’t want to put their workers at risk. Be that as it may, there’s no point making a Swiss watch. The world market has gone from freefall into hibernation. When it ends, which Swiss brands will survive? . . .
In 1995’s Golden Eye, OMEGA equipped Brosnan’s Bond with a blue dial Seamaster. From then on, the Seamaster was Commander Bond’s go-to wristwear. The twenty-fifth film in the Bond franchise marks twenty-five years of OMEGA sponsorship. In No Time to Die, 007’s OMEGA Seamaster Diver 300M Co-Axial Master Chronometer is suitably modern – and strangely vintage . . .
I recently suggested that this is the week to ask for a 50 percent discount on a new watch. If you make your way to a bricks and mortar store, look out for tumbleweeds. U.S. retail watch sales are dead. In states where retail is still a thing, high end jewelers who are open are selling zero watches. As in none. And as you know . . .
Hello? Of course you should buy expensive watches. Unless you’re a die-hard minimalist – and maybe even then – your horological health depends on transferring large amounts of cash to watchmakers and their dealers. To be fair, this article should be titled Three Places Where You Should Never Wear an Expensive Watch. The SEO gizmo says no. Anyway, here you are! And here’s where you should never go with your expensive watch . . .