Oris, IWC, Breitling: Greenwashing to Go

Breitling Superocean Heritage Chronograph 44 Ocean Conservancy Edition

“It is always nice to purchase a new watch,” deployant.com says, not unreasonably. “But what if you are able to achieve a win-win situation, by doing good for a social cause at the same time?” Well then you’re supporting greenwashing – “a form of marketing spin in which green PR  and green marketing are deceptively used to persuade the public that an organization’s products, aims and policies are environmentally friendly and therefore ‘better’.” How do we know this?

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Coronavirus Watch 3: Swiss Watch Survivors

Coronavirus watch watch

Rolex, Audemars Piguet, Patek Philippe, Hublot – Switzerland’s horological heavy hitters have ceased production. The reason given: they don’t want to put their workers at risk. Be that as it may, there’s no point making a Swiss watch. The world market has gone from freefall into hibernation. When it ends, which Swiss brands will survive? . . .

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HoDinkee Shop Lands Another Brand

Hodinkee Mont Blanc

The “journalists” at Hodinkee have another brand to protect from their editorial integrity, or lack thereof. Montblanc joins the following brands at the HoDinkee shop: Bulgari, Grand Seiko, Hamilton, Longines, NOMOS, OMEGA, Oris, Ressence, Seiko, TAG Heuer, Urwerk, Vacheron Constantin, Zenith and Zodiac. Welcome to HoDinkee’s No Criticism Zone! Mont Blanc is now assured of a first-class ass-kissing. Starting now . . .

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New Watch Alert: 1/17/2020

New watch alert - Citizen Perpetual Calendar Atomic Keeping 

Welcome to the mid-January New Watch Update. Once again, we present a carefully curated assortment of new-to-the-market timepieces, chosen for their ability to inspire snarky comments and pithy pronouncements. As Jackie Gleason would say and awaaaay we go! Starting with the horological content vomit above . . .

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Oris Art Blakey Limited Edition

Oris Art Blakey Limited Edition on its side

There are a lot of ways to tell time. For accuracy, nothing beats an iPhone. If you don’t care about accuracy, there are plenty of stylish one, two and three-handed watches without indices that’ll give you the temporal gist. But if you want to keep jazz time, there’s only one choice: the Oris Art Blakey Limited Edition watch. Here’s the legendary drummer in action . . .

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