Coronavirus Watch 20: Rolex Wait List Means Nothing

Rolex Daytona still on the Rolex wait list

Rolex, Patek Philippe and Audemars Piguet waiting lists are just as long as before the pandemic say authorized dealers. That’s the headline at Which tells you nothing. Why would someone take themselves off a Rolex wait list for a panda-face steel Daytona? What have they got to lose by staying on it? The more important question . . .

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Chrono24 – Useful Idiots?

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I don’t spend a lot of time reading Chrono24 Magazine or the watch press generally. While I enjoy watches for the same reasons as many others do – admiration for their design and engineering – I find the cottage industry of blogs and sites that’s sprung up to guzzle at the trough of marketing dollars both boring and offensive. Not to mention writing styles that range from insufferably pretentious to pretentiously insufferable. That said . . .

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Coronavirus Watch 16: Apple Crushes Swiss Watches. Now What?

Coronavirus watch

“The entire Swiss watch industry exported 3.8 million watches in the first three months of the year while Apple shipped 7.6 million units,” reports, “exactly double the whole of Switzerland.” Proof positive that the the Swiss watch industry is on the ropes, as our man Adams reported. Our biz brain’s Coronavirus Watch 15 left this out from’s previous  post . . .

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Luxury Watch Market – Prices Dip!

Rolex Submariners on Chrono24's luxury watch market

When last we looked at the luxury watch market, prices for pre-owned Rolex were slowly coming down — and not much else. Ten days later there are some new and interesting trends. Let’s start with the 800-pound horological gorilla in the room, Chrono24 . . .

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The Truth About List Price

Panerai - list price?

I used to sell enterprise software. We always had a good chuckle about “list price.” In my little corner of the world, everyone sold into the channel by offering huge discounts off list. How huge?

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