Rolex, Patek Philippe and Audemars Piguet waiting lists are just as long as before the pandemic say authorized dealers. That’s the headline at watchpro.com. Which tells you nothing. Why would someone take themselves off a Rolex wait list for a panda-face steel Daytona? What have they got to lose by staying on it? The more important question . . .
I don’t spend a lot of time reading Chrono24 Magazine or the watch press generally. While I enjoy watches for the same reasons as many others do – admiration for their design and engineering – I find the cottage industry of blogs and sites that’s sprung up to guzzle at the trough of marketing dollars both boring and offensive. Not to mention writing styles that range from insufferably pretentious to pretentiously insufferable. That said . . .
“The entire Swiss watch industry exported 3.8 million watches in the first three months of the year while Apple shipped 7.6 million units,” watchpro.com reports, “exactly double the whole of Switzerland.” Proof positive that the the Swiss watch industry is on the ropes, as our man Adams reported. Our biz brain’s Coronavirus Watch 15 left this out from watchpro.com’s previous post . . .
When last we looked at the luxury watch market, prices for pre-owned Rolex were slowly coming down — and not much else. Ten days later there are some new and interesting trends. Let’s start with the 800-pound horological gorilla in the room, Chrono24 . . .