“Fresh data shared exclusively with WatchPro from secondary market specialist Chronext shows that, while there was a drop in prices in the early days of the pandemic, prices have rebounded in some cases spiked as it has become clear that pent-up demand would overwhelm supply because of the mothballing of manufacturing facilities during lock down in Switzerland.” That’s quite a lead (at least in terms of length). The question is, is it true? . . .
Are prices for pre-owned Rolex tanking, or are they hanging tough through Coronageddon? Buy, sell or hold? To answer these questions, we turned to watchcharts.com. The free-to-the-public website automatically gathers sales data from a variety of sources: eBay, Reddit, Watchuseek, RolexForums, Paneristi forum and Vintage Rolex forums. They’ve got the facts on pre-owned Rolex prices . . .
Rolex has its Daytona. Audemars Piguet its Royal Oak. Patek Philippe its Nautilus and Aquanaut. Steel watches that might as well be made of unobtanium. Timepieces that command a huge price premium the moment they walk out the showroom door. Grail watches. So where’s the Vacheron grail watch? Which of their models qualifies? None. Until now . . .
Rolex, Patek Philippe and Audemars Piguet waiting lists are just as long as before the pandemic say authorized dealers. That’s the headline at watchpro.com. Which tells you nothing. Why would someone take themselves off a Rolex wait list for a panda-face steel Daytona? What have they got to lose by staying on it? The more important question . . .
I don’t spend a lot of time reading Chrono24 Magazine or the watch press generally. While I enjoy watches for the same reasons as many others do – admiration for their design and engineering – I find the cottage industry of blogs and sites that’s sprung up to guzzle at the trough of marketing dollars both boring and offensive. Not to mention writing styles that range from insufferably pretentious to pretentiously insufferable. That said . . .