Celebrity Watch Coverage – Who Cares?

Tom Brady Caps Off Super Bowl Run With an Excellent Watch gq.com reports, introducing their newfound commitment to weekly celebrity watch coverage. True story. The Super Bowl winner’s IWC Top Gun Chronograph is an excellent watch. It’s a bit big but we’re talking about a┬áceramic timepiece sheltering IWC’s in-house 69380 Calibre movement. Why are we talking about it? Because Tom Brady wore it! And why did Tom Brady wear it? Because . . .

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Watch Guide Fail – Men’s Health

In the pursuit of horological truthiness, I see a lot of watches. And plough through a great deal of regurgitated press releases, pretentious twaddle and simple-minded pimpery. The 25 Best Watch Brands for Every Man’s Budget falls into the latter category. The Men’s Health’s watch guide is so bland I thought I’d wandered into CostCo. I hadn’t. I wandered into nonsense . . .

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Which Watch Industry Brands Will Die? – Coronavirus Watch 22

Watch Industry Braces For Historic Downturn HoDinkee proclaims. That’s like saying a car crash victim lying by the side of the road is bracing for impact. Dude, the downturn is here. Last month, Swiss watch exports fell by a staggering 81 percent. There’s no sign of a “revenge shopping” recovery. The real economy is in the tank. Ho’ writer Joe Thompson offers us a piercing glimpse into the obvious, then shares the following eye-opening prediction . . .

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Axios kick axios on Kickstarter

Microbrand Watches: Good Enough?

Over on kickstarter. the Axios’ Watches Ironclad Robust 500m Swiss Automatic Dive Watch met its $21,795 funding target in three minutes. As of this writing, the company raised $189,614. If you need proof that microbrand watches are The Next Big Thing in traditional watchmaking, there you go. And why is that? Money . . .

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