Which Watch Industry Brands Will Die? – Coronavirus Watch 22

vintage longines ad

Watch Industry Braces For Historic Downturn HoDinkee proclaims. That’s like saying a car crash victim lying by the side of the road is bracing for impact. Dude, the downturn is here. Last month, Swiss watch exports fell by a staggering 81 percent. There’s no sign of a “revenge shopping” recovery. The real economy is in the tank. Ho’ writer Joe Thompson offers us a piercing glimpse into the obvious, then shares the following eye-opening prediction . . .

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Microbrand Watches: Good Enough?

Axios kick axios on Kickstarter

Over on kickstarter. the Axios’ Watches Ironclad Robust 500m Swiss Automatic Dive Watch met its $21,795 funding target in three minutes. As of this writing, the company raised $189,614. If you need proof that microbrand watches are The Next Big Thing in traditional watchmaking, there you go. And why is that? Money . . .

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