Coronavirus Watch 4: Swiss Watches Nosediving

Bell & Ross Burning Skull

The Swiss Watch Federation has released its February export report. As you’d expect, the news isn’t exactly sunshine and rainbows. In fact, it’s tsunamis and tornadoes. While monochrome-watches.com is busy repeating the Communist Party line – Chinese shoppers are returning to the stores! – the stats indicate it’s the not even the beginning of the end. Coronageddon is a great buying opportunity and the world’s worst selling situation. Let’s run the numbers . . .

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Coronavirus Watch 3: Swiss Watch Survivors

Coronavirus watch watch

Rolex, Audemars Piguet, Patek Philippe, Hublot – Switzerland’s horological heavy hitters have ceased production. The reason given: they don’t want to put their workers at risk. Be that as it may, there’s no point making a Swiss watch. The world market has gone from freefall into hibernation. When it ends, which Swiss brands will survive? . . .

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New Watch Alert 2/28/20

manly seiko ad

New watch alert! Coronageddon continues to take its toll on Swiss watchmakers, what with Asian markets down for the count and Baselworld’s 2020 cancellation (not to mention the smartwatch crisis). Meanwhile, manufacturers are bombarding buyers with new product – a SKU torrent that will increase online as they release models that were set to debut at Watches & Wonders and Baselworld. Here’s this week’s carefully curated (i.e. snarky) roundup of the terrible/terrific twelve . . .

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Hamilton vs. Vortic – Background, Update

Hamilton vs. Vortic memorandum

Hamilton vs. Vortic. A five-year legal battle between the Swiss-owned formerly American Hamilton watch brand and an American company repurposing Hamilton pocket watches into wristwatches. At stake: Vortic’s survival and the survival of hundreds of American companies “upcycling” branded products. The confrontation began when . . .

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Vortic vs. Swatch

Vortic Springfield 256 dial

Vortic video ahead! Much of the head-to-head below is pure cringe — PERSONALLY, I LOVE THE SWATCH GROUP! It suffers from the typical YouTube disease of stretching a five-minute explanation into a half-hour marathon, but it might be worth your attention. If you don’t like watching videos, here’s the scoop . . .

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