Tag Archives: SWATCH

A Perfectly Useless Afternoon Quartz Watch

The nice thing about quartz watches is that they’re inexpensive. Inexpensive to make — thanks to off-the-shelf movements — and inexpensive to buy. As Swatch will attest, there are plenty of cash-strapped collectors on the lookout for distinctive designs to … Continue reading

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Comment on TTAW Win a SWATCH BLACK-1

The Truth About Watches is up and running, obvs. While I’m delighted to be cranking out four posts a day for the next 25 years, the site’s success depends on its readers. Reader? To increase engagement I’m resorting to bribery. … Continue reading

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Review: Swatch BLACK-ONE Bau Collection Chronograph

Bauhaus is a very very very fine haus. That said, I doubt many buyers eying Swatch’s Bau collection watches are celebrating the German design movement’s 100th anniversary — or recognize the song lyric from Crosby, Stills, Nash & Young’s 70’s … Continue reading

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Seiko: The Second Best Brand for Financially Challenged Watch Collectors?

The day before I met billionaire FabergĂ© egg collector Malcolm Forbes my mother shook her head sadly. “How terrible to be chasing something with only 44 examples.” Copy that. The more options, the bigger and better the hunt, the more … Continue reading

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