Audemars Piguet to Retailers: FOAD – Coronavirus Watch 33

Watch news - AP CEO Bennahmias

“We are going to [see a] dematerialisation of retail,” Audemars Piguet CEO François-Henry Bennahmias pronounces in an interview with WatchBox. “I don’t need four walls to sell you a watch tomorrow.” (No word on how Audemars Piguet dealers feel about their dematerialisation.) According to watchpro.com, Bennahmias’ bet on online/home visit sales is based on . . .

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Swatch Profits Tank – Coronavirus Watch 27

SWATCH Big Bold Jellyfish

The Swatch Group has just released their 2020 half-year financial report [click here for pdf]. The announcement revealed the combined worldwide numbers for Breguet, Harry Winston, Blancpain, Glashutte, Jaquet Droz, Leon Hatot, OMEGA, Longines, Rado, Union Glashutte, Tissot, Balmain, Certina, Mido, Hamilton, Calvin Klein, Swatch and Flik-Flak. As our headline reveals, Swatch profits tanked . . .

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Which Watch Industry Brands Will Die? – Coronavirus Watch 22

vintage longines ad

Watch Industry Braces For Historic Downturn HoDinkee proclaims. That’s like saying a car crash victim lying by the side of the road is bracing for impact. Dude, the downturn is here. Last month, Swiss watch exports fell by a staggering 81 percent. There’s no sign of a “revenge shopping” recovery. The real economy is in the tank. Ho’ writer Joe Thompson offers us a piercing glimpse into the obvious, then shares the following eye-opening prediction . . .

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Watches & Wonders – More of the Same?

Baselworld not Watches & Wonders

Earlier this week, Rolex, Chopard, Patek Philippe, Chanel and Tudor bailed on Baselworld, condemning the convention to the dustbin of history. In case anyone thought otherwise, TAG Heuer, Hublot and Zenith joined the exodus the next day. They’re all throwing in their lot with Watches & Wonders. Assuming a vaccine by spring 2021, same as it ever was? . . .

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Swiss Watches Nosediving – Coronavirus Watch 4

Bell & Ross Burning Skull

The Swiss Watch Federation has released its February export report. As you’d expect, the news isn’t exactly sunshine and rainbows. In fact, it’s tsunamis and tornadoes. While monochrome-watches.com is busy repeating the Communist Party line – Chinese shoppers are returning to the stores! – the stats indicate it’s the not even the beginning of the end. Coronageddon is a great buying opportunity and the world’s worst selling situation. Let’s run the numbers . . .

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