Swatch Bioceramic: Shallow Wade

You got ceramic on my bio! You got bio on my ceramic! Serendipity at the Swatch Group’s Swatch brand laboratories comes a new material and line called BioCeramic. The CamelCase term may evoke animated tableware or surgical implant materials. It’s even more exciting than that. Join TheTruthAboutWatches.com in a shallow wade into Swatch’s stupendous new BioCeramic stuff . . .

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HourUniverse – Baselworld Reborn

The watch industry get-together known as Baselworld died of its own weight. (Click here for our coverage.) The show’s organizers and local hotels bled the industry dry. Baselworld also died of its own wait. It ran into the brick wall known as Coronageddon – even as major players bailed (e.g., Swatch, LMVH, Rolex, Patek Philippe, Chopard and Chanel). As Heather O’Rourke famously declared, they’re baaack! As the artist now known as HourUniverse . . .

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Swatch Profits Tank – Coronavirus Watch 27

The Swatch Group has just released their 2020 half-year financial report [click here for pdf]. The announcement revealed the combined worldwide numbers for Breguet, Harry Winston, Blancpain, Glashutte, Jaquet Droz, Leon Hatot, OMEGA, Longines, Rado, Union Glashutte, Tissot, Balmain, Certina, Mido, Hamilton, Calvin Klein, Swatch and Flik-Flak. As our headline reveals, Swatch profits tanked . . .

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