SWATCH Big Bold Jellyfish

In 1983, SWATCH introduced the Jellyfish (below). Designed by Marlyse Schmid, it was the first transparent watch and SWATCH’s first limited edition timepiece (200 pieces). The Big Bold Jellyfish marks the return of the historic design. No doubt the superb demonstration of the watchmaker’s increased technological prowess will be a big hit. But is the Big Bold Jellyfish swimming agains the tide?

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Traditional Watch vs. A Smart Watch

Traditional watch vs. a smart watch? The people have spoken. The vote is in. This year, for the first time, smart watches outsold traditional watches. Smart watch sales are set to double. Again. In the face of this horological hurricane, Michael Sims argues that a traditional watch offers something no smart watch can match . . .

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A Perfectly Useless Afternoon Quartz Watch

The nice thing about quartz watches is that they’re inexpensive. Inexpensive to make — thanks to off-the-shelf movements — and inexpensive to buy. As Swatch will attest, there are plenty of cash-strapped collectors on the lookout for distinctive designs to add to their horological rotation. The A Perfectly Useless Afternoon quartz watch is a perfect example . . .

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Review: Swatch BLACK-ONE Chronograph

Bauhaus is a very very very fine haus. That said, I doubt many buyers eying Swatch’s Bau collection watches are celebrating the German design movement’s 100th anniversary — or recognize the song lyric from Crosby, Stills, Nash & Young’s 70’s masterpiece Déjà Vu. But the album’s worth a listen and the $120 Swatch BLACK-ONE Chronograph is pretty damn cool. But is it Bahausian?  . . .

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