The Hublot Big Bang e has dropped. The brand’s entry into the smartwatch world is a big deal – but not for the reasons the company suits would have you believe. While they reckon the Big Bang e brings Hublot into the modern world, the smartwatch stands a good chance of undermining their unique selling point: traditional watch style. Let’s have a look . . .
Vortic Watch Co. has launched the Keep The Lights On For American Manufacturing campaign. They’re raising money to “purchase raw materials in bulk for smaller companies that lack the financial resources to invest in the materials and parts needed to make the products that are desperately needed.” Um, what? Great landing, wrong airport. What’s needed from us, the watch community, is to buy American-made timepieces. Easier said than done . . .
I can’t tell what watch Joe Exotic was wearing during the Tiger King documentary series. The picture above is as good an image as I could find of the convicted polygamist’s timepiece. It sure as Hell ain’t no Rolex. Diesel Chrono? Dunno. But I do know that the show’s trailer trash ethos raises potential interest in a more exotic tiger watch. So here we go . . .
In the presence of the coronavirus epidemic, time suspends itself. As we get used to a different pace of life, as watchmakers and watch sellers shut down operations, all eyes turn to the Internet. And so our New Watch Alert continues – based on product roll-outs scheduled before Coronageddon. We’ll see how long this lasts, but it’s somehow comforting. Rock and roll . . .