The Truth About The Truth About Watches


The horological press is deep in watchmakers’ pockets. That’s no secret. sells watches; they’re authorized dealers for Seiko, Grand Seiko, NOMOS, Longines, Ressence, Tag-Heuer, Zenith, Oris, Vacheon Constantin and Hamilton. On the lower end of the scale, watch watching websites take a cut of click-throughs to online watch sales. Follow the links . . .

follow the money. At the very least, the cozy relationship between the watch press and manufacturers helps determine which timepieces make the short list of the writers’ “five best dress watches” and suchlike. And then there are “special editions.”

Hodinkee’s Blancpain special edition sold out in minutes, dumping thousands of dollars into their corporate coffers. Undone’s unholy alliance with ABlogToWatch is certainly less profitable, but no less questionable. And now Gear Patrol’s prolific watch guy is hawking his hook-up with Hamilton for their “first-of-its-kind” watch.

The Truth About Watches (TTAW) will not take any commission on any watch sale or external link. TTAW will not create, promote or sell a joint venture with any watchmaker. We will not run sponsored content.

Editorial independence is in our name, it’s in my heart and it’s right here. I will never allow advertising to influence our editorial. You have my word.

[Aspiring writers may contact me at No experience necessary]


  1. […] The Truth About Watches has been reporting on the impact of the Coronavirus outbreak on the watch industry since it first reared its ugly head in December. HoDinkee’s coronavirus coverage? The website has been silent on the subject – given their closerthanthis relationship with the main playas. Post Baselworld cancellation, HoDinkee can’t ignore the story. They’re ridiculously late to the party, but they brought some interesting info . . . […]

Leave a Reply