The writers at Hodinkee.com forgot more about watches than I know. I’ve spent countless hours at the masters’ feet, learning the history, business, technology and design of watches, both old and new. Far be it for me, a watch-addicted ignoramus, to tug on Superman’s cape. The thing is . . .
Hodinkee is in the watch industry’s pocket.
For one thing, Hodinkee sell watches. How can the media mavens honestly review a watch when they’re making bank on that very same timepiece — or other pieces in the brands’ model lineup? That’s without considering the limited edition models Hodinkee creates with brands like Blancpain.
How about this post from last November?
The OMEGA + HODINKEE pop-up shop is located at 274 Lafayette Street in downtown New York City. We will have almost every modern watch from the Speedmaster and Seamaster collections available for purchase in-store.
So if you’ve been saving up for your first Moonwatch, we got you. In addition, we will have a handful of our accessories and books available to peruse. Not in the market to buy? That’s okay! Come by and say hi. There will be a handful of vintage watches and maybe an astronaut suit (or two) on display. Or, if you just want to chat to your fave HODINKEE editor, we can accommodate that too.
You can talk about Chinese walls between editorial and sales until you’re blue in the face, but this blogger knows when the fix is in. Hodinkee’s coverage (and non-coverage) of the dire Code 11.59 by Audemars Piguet tells you all you need to know about the website’s editorial independence.
And if not that, today’s “In Partnership with” Grand Seiko lovefest betrays the umbilical cord of cash tying Hodinkee to their authorized dealer brands.
Don’t get me wrong: I LOVE me some Grand Seiko. But unlike the big H, I’m happy to tell the world that the absence of Spring Drive models ties together Daniel Yong’s GS collection. As it should; the SD’s reserve power indicator totally dings GS aesthetics. (The date window not so much, but some.)
The Truth About Watches is dedicated to telling the truth about watches. We will never pull our punches. If you want honest, independent watch reviews, this is the place.