My father used to say “something is worth exactly what someone will pay for it.” It’s a lesson for any buyer looking to add a stainless steel Rolex Daytona – with the prized white dial – to his or her collection. And there it is! thewatchbox.com has a pre-owned example listed on their site for $26,750. Or is that $27,950? I’m not sure it matters. What matters here . . .
is how much you’re willing to pay. If you’re willing to pay $30k for a used stainless steel Rolex Daytona that retails for $16k new, don’t worry, be happy. You get what you get and you don’t get upset. Or do you?
Plenty of horophiles detest Rolex buyers who somehow secure a Holy Grail watch at retail, then turn around and sell it for a huge profit. These observers consider “flippers” money-grubbing profiteers whose greed denies the “true” enthusiast a shot at owning a Holy Grail watch.
Rolex agrees. Rumor has it they hunt down flippers online to ban them from future purchases. And find out which salesman did the deal.
Which only makes sense: a money-hungry Rolex salesman must be tempted to sell to a flipper who’ll wet their beak that little bit more. A deal bound to infuriate “genuine” Rolex customers.
There’s a psychological consideration here.
Even if you’re OK with subsidizing flippers, it pays to remember that shelling-out big bucks for a stainless steel Rolex Daytona depletes your budget for other watches. And there will be other watches.
And, lest we forget, you already have some fine watches. Not to mention the fact that the Rolex Oyster Perpetual 39 is the better watch, on a lot of levels (including price). As Socrates said, “He who is not contented with what he has, would not be contented with what he would like to have.”