Expensive Watches – Don’t Go There!

Hello? Of course you should buy expensive watches. Unless you’re a die-hard minimalist – and maybe even then – your horological health depends on transferring large amounts of cash to watchmakers and their dealers. To be fair, this article should be titled Three Places Where You Should Never Wear an Expensive Watch. The SEO gizmo says no. Anyway, here you are! And here’s where you should never go with your expensive watch . . .

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Three Reasons Not to Buy a Dive Watch

Back in the day, Zodiac had to convince customers it was OK to buy a dive watch even if you don’t dive. Nowadays, Zodiac feels free to tag their retro Super Sea Wolf 68 Saturation “For the Underwater Pro” – knowing full well pro divers wear digital dive computers. People buy dive watches because they’re cool. Free country and all that. But here are three reasons NOT to buy a dive watch . . .

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New Watch Alert: 1/17/2020

Welcome to the mid-January New Watch Update. Once again, we present a carefully curated assortment of new-to-the-market timepieces, chosen for their ability to inspire snarky comments and pithy pronouncements. As Jackie Gleason would say and awaaaay we go! Starting with the horological content vomit above . . .

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Grand Seiko Godzilla Watch. Has Seiko Lost Its Mind?

According to Forbes, the Grand Seiko Godzilla watch has “a number of elements in honor of the legendary creature. The prominent rays on the dial emanating from the center and shooting outward symbolize the heat ray beam that shoots from Godzilla’s mouth. The angular shape of the titanium case symbolizes the size and strength of the monster, while the red-and-black sharkskin strap recreates the rough texture of its skin.” WTF?

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Which Watch for Rehab?

In case you’re wondering why TTAW went dark for a month or so, now you know. Your humble horologist was in rehab. No, not for watch addiction. Although, sure, my horological obsession is a manifestation of a defective mindset. Anyway, as I packed my bag for a four-week treatment program, I faced a dilemma: which watch for rehab?

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