It was my first Baselworld. Not wanting to miss anything, I arrived early. Standing in the middle of the growing crowd, all I could see was the first booth inside Hall 1: a metal-clad honeycomb structure illuminated by a warm orange glow. The name BVLGARI loomed large, the backlit logo placed high atop the other branding. When the doors opened, the crowd made a break for Bulgari, trying to get a glimpse of the record-breaking Octo Finissimo Chronograph GMT . . .
Over at Quill & Pad, co-founder Ian Skellern penned an open letter to Bulgari CEO Jean-Christophe Babin (above). The title of the post says it all: “I’ve Cancelled My Geneva Watch Days 2020, Now It’s Your Turn (But You Should Have Been First).” Notice the parenthesis around the accusation. There’s a reason for that. But first, here’s the letter . . .
The Truth About Watches has been reporting on the impact of the Coronavirus outbreak on the watch industry since it first reared its ugly head in December. HoDinkee’s been predictably silent on the subject – given their closerthanthis relationship with the main playas. Post Baselworld cancellation, HoDinkee can’t ignore the story. They’re ridiculously late to the party, but they brought some interesting info . . .
Coronageddon claimed Watches and Wonders and Baselworld. Both held off on deep-sixing their events as long as they could. Shortly after they pulled the plug – and not-so-coincidentally – the Swiss government banned all large-scale public gatherings. So that’s that. And then a conglomerate of Swiss watchmakers decided to create a new event with limited-size groups: Geneva Watch Days. Here’s part of their press release . . .
The “journalists” at Hodinkee have another brand to protect from their editorial integrity, or lack thereof. Montblanc joins the following brands at the HoDinkee shop: Bulgari, Grand Seiko, Hamilton, Longines, NOMOS, OMEGA, Oris, Ressence, Seiko, TAG Heuer, Urwerk, Vacheron Constantin, Zenith and Zodiac. Welcome to HoDinkee’s No Criticism Zone! Mont Blanc is now assured of a first-class ass-kissing. Starting now . . .