Coronageddon threw a spanner in the works for Rolex’s annual new model release. When COVID-19 shut down the world economy, the company [quietly] let it be known their new product launch team was skipping the annushorribilis entirely. Watch news! . . .
The Hublot Big Bang e has dropped. The brand’s entry into the smartwatch world is a big deal – but not for the reasons the company suits would have you believe. While they reckon the Big Bang e brings Hublot into the modern world, the smartwatch stands a good chance of undermining their unique selling point: traditional watch style. Let’s have a look . . .
“A lawyer who was an associate of organized crime figures saw [former FBI agent Babak] Broumand in a Beverley Hills cigar lounge and noticed he was wearing a gold Rolex watch,” Martin Woods writes at complianceweek.com. “The lawyer [considered] the Rolex and Broumand’s obvious expensive tastes as ‘an opportunity to recruit.'” And so he did. Broumand is only one of the least famous Rolex wearing criminals . . .
It was my first Baselworld. Not wanting to miss anything, I arrived early. Standing in the middle of the growing crowd, all I could see was the first booth inside Hall 1: a metal-clad honeycomb structure illuminated by a warm orange glow. The name BVLGARI loomed large, the backlit logo placed high atop the other branding. When the doors opened, the crowd made a break for Bulgari, trying to get a glimpse of the record-breaking Octo Finissimo Chronograph GMT . . .