Coronavirus Watch 22: Which Watch Industry Brands Will Die?

vintage longines ad

Watch Industry Braces For Historic Downturn HoDinkee proclaims. That’s like saying a car crash victim lying by the side of the road is bracing for impact. Dude, the downturn is here. Last month, Swiss watch exports fell by a staggering 81 percent. There’s no sign of a “revenge shopping” recovery. The real economy is in the tank. Ho’ writer Joe Thompson offers us a piercing glimpse into the obvious, then shares the following eye-opening prediction . . .

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New Watch Alert 3/6/2020

Citizen Kuroshio 64 in packaging

New watch alert! The pace of new watch debuts is slowing. No doubt Baselworld’s cancellation messed with watchmakers’ product release schedules. There’s still enough fresh product to compile our roundup – and then some. As stated in previous posts, it may soon be The Mother of All Buyer’s Markets. Can you wait? Should you? One word: addiction. Here’s your weekly fix . . .

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G-SHOCK GA-2100 1A: Review

I’ve never owned a G-SHOCK. I have small hands and a relatively narrow 6.5” wrist – not the best place to put a large, chunky watch. And then the GA-2100 series caught my eye – and fit my wrist. Thanks to its Carbon Core Guard architecture, the GA-2100 is the thinnest analog-digital G-SHOCK’s ever made. It’s also a very affordable $99. Well, it was until sales of the “Casioak” went nuts . . .

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Which Watch for Rehab?

In case you’re wondering why TTAW went dark for a month or so, now you know. Your humble horologist was in rehab. No, not for watch addiction. Although, sure, my horological obsession is a manifestation of a defective mindset. Anyway, as I packed my bag for a four-week treatment program, I faced a dilemma: which watch for rehab?

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G-SHOCK Shock: Smaller Watches, Bye-Bye China!

Casio’s G-SHOCK brand makes some shockingly large, brutally ugly watches. Although the new G-SHOCK Analog-Digital GA2100-1A1 won’t give Jaeger LeCoultre Master Ultra Thin Moon owners a case of buyers’ remorse, the 11.8mm thin G-SHOCK is a big break from the brand’s gigantism. And sold out. Maybe that’s because . . .

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