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Space nerds rejoice! Casio’s G-SHOCK division has issued a 40th anniversary special edition DW5600 NASA21 commemorating the first Space Shuttle launch. It first went on sale on the G-SHOCK website at precisely T-minus zero, 40 years after the launch of STS-1 (April 12, 1981 at 7:00am) . . .
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The watch market is increasingly based on FOMO: fear of missing out. Hot watches are Beanie Babies for grown-ups. Once a product’s popularity is switched on by the interwebz-fueled hype machine, there’s no turning back. And there’s no telling how far the price of sought-after models will rise. Watches like the new G-SHOCK DW5600 NASA21 . . .
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As the proud owner of 22 G-SHOCKs, I don’t know squat about G-SHOCK “collab” companies or personalities. Case in point: the G-SHOCK KITH GM-6900 Rainbow. I’ve never heard of KITH. And when I did, Mike Tyson’s voice popped into my head. “I liked it when dat gurl kith me.” Hang on . . .
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The G-SHOCK Titanium GMW-B5000TR costs almost two grand. I’m not a G-SHOCK maven, but that’s a lot of money for a modified digital watch. Then again, people spend Porsche money modifying front-wheel-drive Japanese sub-compacts. Obviously, the new G’s feature set doesn’t justify the price. It’s the gold plating and titanium case and bracelet. It’s not just any titanium . . .
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Ask any self-respecting G-SHOCKer, and they’ll tell you that the G-SHOCK Rangeman GW-9400 is a MUST HAVE in the collection. Previously, I designated it one of the “Essential G-Shock Power Trio.” It routinely receives unanimous high praise in the Casio forums and social media groups. And for good reason . . .
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