Expensive Watch – Worth It?

A. Lange & Söhne Lange Lange 1 Time Zone - expensive watch

Something is worth exactly what someone will pay for it. If someone is willing to pay a million dollars for a Timex Marlin, that’s what it’s worth. If someone’s willing to pay $10 for a Richard Mille (my bid) and no one will pay a dime more (which they shouldn’t), it’s worth $10. Of course none of that addresses the key question: is an expensive watch worth it? . . .

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Patek Philippe Rules – Here’s Why

Patek Philippe Caltrava small seconds

Swiss horology has a Holy Trinity: Patek Philippe, Vacheron Constantin and Audemars Piguet. They’re also known as the New King, the Old King and the Young Prince. While this doesn’t provide a complete picture of modern haute horlogerie, it’s true: Patek Philippe rules . . .

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Which Watch Industry Brands Will Die? – Coronavirus Watch 22

vintage longines ad

Watch Industry Braces For Historic Downturn HoDinkee proclaims. That’s like saying a car crash victim lying by the side of the road is bracing for impact. Dude, the downturn is here. Last month, Swiss watch exports fell by a staggering 81 percent. There’s no sign of a “revenge shopping” recovery. The real economy is in the tank. Ho’ writer Joe Thompson offers us a piercing glimpse into the obvious, then shares the following eye-opening prediction . . .

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Richemont Swan Dives – Coronavirus Watch 18

A Lange & Sohne - Richemont Group company

Yesterday, Watches of Switzerland revealed that it was pantsed by Coronageddon. Today, Richemont  – the world’s third largest luxury goods conglomerate – reported their progress. How goes the battle for A. Lange & Söhne, BAUME, Baume & Mercier, Cartier, Van Cleef & Arpels, IWC Schaffhausen, Jaeger Le-Coultre, Panerai, Piaget, Roger Dubuis, Vacheron Constantin, Montblanc and Watchfinder & Co.? There are two key takeaways . . .

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