It’s hard to imagine interviewing Montblanc’s Managing Director without asking the Watchmaker-in-Chief about the company’s strategy to combat the twin threats of Coronageddon and the Apple Watch. COVID-19 didn’t make the cut in luxurylaunches.com’s highly edited and no doubt Montblanc-approved question-and-answer session. But the threat posed by the smartwatch did. Kinda. The interchange with Davide Cerrato went like this . . .
Yesterday, Watches of Switzerland revealed that it was pantsed by Coronageddon. Today, Richemont – the world’s third largest luxury goods conglomerate – reported their progress. How goes the battle for A. Lange & Söhne, BAUME, Baume & Mercier, Cartier, Van Cleef & Arpels, IWC Schaffhausen, Jaeger Le-Coultre, Panerai, Piaget, Roger Dubuis, Vacheron Constantin, Montblanc and Watchfinder & Co.? There are two key takeaways . . .
Coronageddon is raging worldwide. A year from now, a vaccine will hit the streets and life will return to normal. Not all watch brands will be around to enjoy pent-up consumer demand. Meanwhile, new product keeps flowing into a hugely diminished market – big bargains are on their way. Here’s this week’s New Watch Alert . . .
The “journalists” at Hodinkee have another brand to protect from their editorial integrity, or lack thereof. Montblanc joins the following brands at the HoDinkee shop: Bulgari, Grand Seiko, Hamilton, Longines, NOMOS, OMEGA, Oris, Ressence, Seiko, TAG Heuer, Urwerk, Vacheron Constantin, Zenith and Zodiac. Welcome to HoDinkee’s No Criticism Zone! Mont Blanc is now assured of a first-class ass-kissing. Starting now . . .
You may have heard that the coronavirus catastrophe has closed China for business. The effects are being felt throughout the region, and beyond. But that general statement doesn’t indicate the seriousness of the problem for Swiss watchmakers . . .