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Swiss Watch Industry Revealed: Coronavirus Watch 39

The Truth About Watches has done its level best to report on the secretive Swiss watch industry throughout Coronageddon. While the Swiss Watch Federation...

Swatch Group Tanks – Coronageddon 39

"The Swatch Group reported its first annual loss since the early days of the Swiss watchmaker almost 40 years ago," news18.com reports. Before we...

The Decline and Fall of the Traditional Watch Industry – Coronageddon 38

"Swiss watch brand Frederique Constant is hoping to limit the fall in sales to 25% this year," its chief executive told Reuters. “That’s what...

Rolex Wait List Means Nothing

UPDATE 1/5/2021: This post about the Rolex wait list was written in May 2019. I was dead wrong when I predicted "a big fall...

Rolex Supply Up, Rolex Prices Down

Pre-Coronageddon, Rolex made some one million timepieces a year. Despite those vast production numbers, Rolex prices have been steadily climbing. Buyers were willing to...

New Watch Alert: 4/17/2020

New watch alert! Breitling unleashed its new models yesterday - unlike Patek Philippe and Rolex, who've decided to hang fire until 2021. The watch...

Baselworld Bites the Dust

Watchpro.com reports that Rolex, Tudor, Patek Philippe, Chopard and Chanel have all pulled out of the horological schmoozefest known as Baselworld. In a joint...

Why Watches Matter Now

Over at Quill & Pad, GaryG tackles the question “How in the world can you possibly be focused on something like watches at such...

Rolex Prices Dropping – Coronavirus Watch 11

In WatchBox Market Wrap Ep. 05, veteran trader Mike Manjos reveals that watch prices are dropping across the board. "We got aggressive two weeks...

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