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NOMOS: Analogue Watch Wearers Are Better Workers Than Smart Watch Wearers

"We think NOMOS watches are the perfect companion for the first step onto the career ladder and beyond," NOMOS asserts in a recent email....

New Seiko 5 Sports: Has Seiko Lost Its Mind?

"The new Seiko 5 Sports draws its inspiration from the five decades of Seiko 5 Sports’ success," seikowatches.com proclaims, "its design is based on...

Authorized Watch Dealers: Doomed?

Fancy Jaeger LeCoultre's Limited Edition blue Polaris?  You can buy it direct from Jaeger. The only requirements are . . . your credit card and...

Frédérique Constant: Where Is The Love?

In 1988, Dutch entrepreneur Peter Stas and his wife Aletta Stas-Bax created the Frédérique Constant watch brand. By 2011, the company was shifting 120k...

Modified Rolex. Abomination or Wikkid Pissa?

"A reimagined Rolex Daytona in solid gold," laCalifornienne titled this image on their Instagram account. "What should we call this colorway?" Someone who appreciates...

OMEGA Vs. Rolex: The YouTube Battle Continues

https://www.youtube.com/watch?v=ctj-RDbTBMU The animated ad above hit YouTube on April Fool's Day 2013. It recently crested the 4m mark, continuing to assert that the OMEGA Co-Axial...

Will Gucci’s Customers Get A Gucci Grip?

Gucci's launching a watch sub-brand called Gucci Grip. OK, it's not really a sub-brand. All four Grip launch models sport the Gucci logo on...

Rolex Rainbow Cosmograph Daytona

Rolex's website proclaims that the venerable Cosmograph Daytona was "born to race." So . . . what driver in his right mind would wear...

Patek Philippe Carpet Bombs Instagram with Calatrava Weekly Calendar

On Sunday, @patekphilippe'a Instagram account blew up with posts on their $30k Calatrava Weekly Calendar. I'm thinking that's because A) Calatrava Weekly Calendar sales...

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