New Watch Alert 5/22/2020


Double-breasted suits, phones with cords and mechanical watches – those were the days! These are the days, too. At least for mechanical watches. Despite Coronageddon and the smart watch crisis, there’s little danger of a New Watch Alert drought. Our carefully curated collection of traditional timepieces continues . . .

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Vacheron and Ferrier – A Tale of Two Tourbillon

Vacheron Constantin Traditionnelle Chronograph Tourbillon

I may have mentioned it before: the tourbillon is the most useless complication in modern watchmaking. Make that 19th century watchmaking. Abraham-Louis Breguet invented the device in 1795 to improve pocket watch accuracy, to stop gravity screwing with its internal bits when it’s standing still. Fast forward 225 years . . .

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New Watch Alert: 4/24/2020

Hamilton first electric watch ad

New watch alert! Tomorrow, at 12pm CET, Watches & Wonders online will launch The Mother of All New Product  Dumps: 30 brands get 10-minutes apiece to introduce their “novelties.” What could possibly go wrong? Well, for one thing the major watch sites just released the 411 on many of the major brands. We’ll get to that over the next few days. Right now, let’s have a look at the pre-W&W new product that’s being swept aside by the deluge . . .

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New Watch Alert: 4/17/2020

Breitling ad 1949

New watch alert! Breitling unleashed its new models yesterday – unlike Patek Philippe and Rolex, who’ve decided to hang fire until 2021. The watch market is in deep freeze, as buyers spend their time watching The Tiger King instead of spending their hard-earned cash on horological acquisitions. Even so, Breitling is hardly alone in letting loose the dogs of war. Here’s our pick of this week’s newbies . . .

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TTAW Watch Market Index

Omega Speedmaster Professional Moonwatch Chronograph 42

If you read this site you already know the watch market is moving, but not how much nor how fast. Part of this difficulty stems from the unknowables – where the equity markets are going, how long and deep the current downturn is going to be, how shut down everything will stay through the spring, etc. But we also lack good data . . .

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