Pre-Owned Rolex Prices Tanking?


Rolex Datejust in case

Are prices for pre-owned Rolex tanking, or are they hanging tough through Coronageddon? Buy, sell or hold? To answer these questions, we turned to The free-to-the-public website automatically gathers sales data from a variety of sources: eBay, Reddit, Watchuseek, RolexForums, Paneristi forum and Vintage Rolex forums. They’ve got the facts on pre-owned Rolex prices . . .

To get an idea of where the market’s going, data cruncher Charles Tian focuses on the Rolex Submariner “Hulk,” Rolex Daytona and Rolex GMT. He calls these models the “canaries in the coal mine.” They’re not the highest volume Rolex. They’re the most-hyped Rolex models. As such, they’re the most likely to reveal price fluctuations.

Below are the prices for these Rolex models in 2020, for the last six months. As such, they’re both pre- and post Coronavirus. The charts beneath summing up the data were prepared for The Truth About Watches’ readers.

Rolex Submariner “Hulk” 116610LV

Pre-Owned Rolex Prices: Submariner

Rolex pre-owned prices for pre and post-Coronageddon

Rolex Daytona 116500LN

Pre-Owned Rolex Prices: Daytona
Pre and post Coronageddon Rolex Daytona Prices

Rolex GMT-Master II “BatGirl” 126710BLNR

Pre-owned Rolex prices: GMT Batgirl
GMT data

I asked Charles to analyze the data on these pre-owned Rolex prices, ’cause that’s what he does best (in his dry, non-TTAW style).

“Numbers for the Hulk are up across the board – in terms of volume, price, and faster sales. However, numbers for the Daytona and Batgirl are almost all down across the board. Most significantly to me, these two models are taking nearly 40% longer to sell.”

What does that mean for someone looking to buy or sell a used Rolex? “It depends on the model. Look at the data for that model for the last couple of months, check the seller’s reputation. If you see a consistent downward trend, you might want to hold off.”

Again, check out’s Price Guide  to do your own research and draw your own conclusions. Thanks again to Charles for giving us the facts we need, that other websites are too chicken-shit to publish. This is the beginning of a wonderful friendship.

Leave a Reply