New Watch Alert: 8/14/2020

ERA Hyperion – $1938

New watch alert - ERA Hyperion

New watch alert! A tourbillon has no horological value in a modern wristwatch. It’s pure theater. Given CAD/CAM, 3D printing and the like, it was only a matter of time before Chinese IP thieves artisans figured out how to bring the spinny thing down from high horology’s Mount Olympus to the masses. Via Wallace’s rocket ship! Now available, the ERA Hyperion is the first . . .

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New Watch Alert: 9/7/2020

Hublot Big Bang Sang Bleu II King Gold LE – $47,300

New watch alert - Hublot Big Bang Sang Bleu II King Gold

The new watch alert amongst you may wonder if Hublot’s pentagram-heavy Big Bang Sang Blue II King Gold is aimed at Wiccans. Ask Maxime Plescia-Büchi. That’s the Swiss tattooist who designed it – and no less than seven variations on the theme. The 45mm King Gold may not be the most legible watch, but neither are any of the others. How about that . . .

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New Watch Alert 7/31/2020

Zenith Elite Classic – $12,600

New watch alert - rose gold Zenith Elite Classic

“You can trust your car to the man who wears the star,” Texaco used to tell drivers. I don’t trust my car to anyone but I would trust Zenith to make a dress watch. And so they have. Why anyone would buy the Elite instead of the strikingly similar, fanatically perfect $7600 Grand Seiko SBGY003? New watch alert! The 40mm Zenith is slightly larger, made from gold and has a date window. How great is that?

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New Watch Alert: 7/24/2020

Raymond Weil Tango Bob Marley Limited Edition Men’s Quartz GMT LE – $1150

Raymond Weil Tango Bob Marley Limited Edition Men's Quartz GMT - new watch alert

If ever there was a watch for well-off rastafarians, Raymond Weil’s Bob Marley homage is it. That said, I think this 42mm timepiece is aimed at the kind of music fans who’d mistake Haile Selassie for an Arabic greeting. Let’s take a closer look and check out 11 more examples from our weekly new watch alert . . .

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New Watch Alert 8/17/2020

IWC Portugieser Yacht Club Chronograph Edition “Orlebar Brown” – $12,500

new watch alert - IWC Portugieser Yacht Club Chronograph Edition Orlear Brown

Orlebar Brown makes athleisure clothing for men with killer abs. IWC makes watches. New watch alert! There’s nothing brown about the IWC Orlebar Brown timepiece. It’s a 44.6mm Portugieser in OB’s colors: a marine-blue dial, rhodium-plated hands and a red chronograph seconds hand. Before we move on to our next 11 selections, check out at that top subdial . . .

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