New Watch Alert 8/17/2020

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IWC Portugieser Yacht Club Chronograph Edition "Orlebar Brown" - $12,500 Orlebar Brown makes athleisure clothing for men with killer abs. IWC makes watches. New watch...

New Watch Alert 7/10/2020

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Richard Mille RM11-05 LE - $215k New watch alert! Regular readers know I'm no fan of Richard Mille's illegible, sandwich-thick watches. But there's no faulting...

New Watch Alert: 7/3/2020

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New watch alert! The new blue dial Tudor Black Bay 58 is a sensation! It's got more Instagram likes than Rachel Cooke. Not really,...

New Watch Alert 6/26/2020

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For The People of the Watch, staying new watch alert distracts us from the chaos hitting us from all sides. We forget our day-to-day...

New Watch Alert: 6/19/2020

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The Swatch group spent a good part of this week shuffling execs. Certina, Hamilton, Longines, Rado, Tissot and Union all got new CEO's. After...