Swatch Group Tanks – Coronageddon 39

“The Swatch Group reported its first annual loss since the early days of the Swiss watchmaker almost 40 years ago,” news18.com reports. Before we run the numbers, know this: Coronageddon is obscuring an existential threat to Swiss watches in general and the Swatch Group in particular. This isn’t news to regular readers of this series. Anyway, here’s where the Group stands now . . .

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Bronze Watch – OMEGA’s First-Ever

One of the great things about being a fully independent watch website: we don’t have to worry about OMEGA “punishing us” for revealing their first-ever bronze watch. And there it is: the new-for-2021 bronze-cased 41mm OMEGA Seamaster 300 Heritage, reference number and all. It’s a limited edition version of the forthcoming OMEGA Seamaster 300 re-do, with one crucial difference – aside from the bronze case . . .

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RGM – Joe Biden’s American-Made Watch?

As he calls for ‘Made in America,’ Joe Biden prefers Swiss-made Rolex hindustantimes.com’s headline proclaims. This the day after the President signed an executive order directing Uncle Sam to buy American, “Ensuring [The] Future of America is Made in America by All of America’s Workers.” A bit of horological dissonance that the rest of the mainstream media somehow missed . . .

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Watch Trends 2021 – Top 3

Yesterday, I debunked Chrono24.com‘s email Top 3 Watch Trends of 2021 (Rolex Explorer II, bold colors, in-house movements). Today, I’m putting myself out on a proverbial limb with my three choices for watch trends 2021. As someone who started daily watch blogging a year ago last August (2019), by now I should have a highly developed sense of what the Germans call Fingerspitzengefühl (finger on the pulse). I’ll let you be the judge of that . . .

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Watch Trends – Not the Top 3 of 2021

Chrono24.com sent me an email with the headline Top 3 Watch Trends of 2021. My favorite online marketplace (no commission on link) reckons the top three watch trends will be the Rolex Explorer II, bold colors and in-house movement. As the South Africans say, ja nee (yes no). While I think they’re onto something, they’re wrong . . .

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