Joseph Adams, Author at The Truth About Watches

April 25, 2020 Joseph Adams

A Watch Is Not An Asset

What do cars, art, wine and watches have in common? If you answered “they are all the province of the particularly annoying over-educated, under-experienced snobs you don’t want to be seated next to at a dinner party” you’d be right. But we’re not here today to talk about Hodinkee writers. The answer we’re looking for: none of them are an asset . . .

April 18, 2020 Joseph Adams

The Truth About List Price

I used to sell enterprise software. We always had a good chuckle about “list price.” In my little corner of the world, everyone sold into the channel by offering huge discounts off list. How huge?

April 15, 2020 Joseph Adams

Luxury Watch Market Watch 1: Rolex Down

Welcome to the first update for the TTAW Watch Market Index. We will be updating this series of posts every week or so, or sooner if something unexpected happens. The story this week . . .

April 10, 2020 Joseph Adams

TTAW Watch Market Index

If you read this site you already know the watch market is moving, but not how much nor how fast. Part of this difficulty stems from the unknowables – where the equity markets are going, how long and deep the current downturn is going to be, how shut down everything will stay through the spring, etc. But we also lack good data . . .