League of Microbrands Mishegoss

Microbrands are a well-established outlet for horological creativity. Some direct-to-consumer microbrands punch well above their weight, offering high quality work for a fraction of the price of an equivalent mainstream manufacturer’s timepiece. Inarguably, microbrands serve buyers in all segments with valuable diversity. On the other hand . . .

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Sinn 105 Design Analysis

There are three reasons why Sinn’s carved out a special place in the traditional watch market. First, they’re German. The now-unified nation has a well-deserved reputation for precision instruments, from fine watches (A. Lange & Sohne) to luxury automobiles (Mercedes). Second, Sinn is a privately owned, independent watchmaker. They’re not chasing market share at the expense of quality. Third, Sinn has a distinct design philosophy. Their tool watches are easy to spot, easy to own. The Sinn 105 rests on this bedrock, but it’s not without its faults. But first, a little context . . .

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