New watch alert! Coronageddon continues to take its toll on Swiss watchmakers, what with Asian markets down for the count and Baselworld’s 2020 cancellation (not to mention the smartwatch crisis). Meanwhile, manufacturers are bombarding buyers with new product – a SKU torrent that will increase online as they release models that were set to debut at Watches & Wonders and Baselworld. Here’s this week’s carefully curated (i.e. snarky) roundup of the terrible/terrific twelve . . .
The great thing about the New Watch Alert: there’s always something new to contemplate. Great because the temporal torrent reminds me that watches are like cabs. If you miss one, another one will be along presently. I take solace in the fact that this endless procession of timepieces is the same as it ever was. And, despite the rise and rise of the Apple Watch, always will be. Let the games begin! I mean, continue . . .
My Apple Watch vibrates my wrist when it’s time to move around, lest I turn into Jabba the Horological Hutt. It’s an important feature – I lose track of time when I write. But I don’t lose track of watches for our New Watch Alert. Which is just as well. Each week brings a flood of new releases, of which I’ll share with you. Just remember: get up, stand up and stretch when you’re done. Otherwise, time will catch up with you . . .
Curating the weekly New Watch Alert is a Sisyphean task. No, I don’t have a social disease. It refers to Zeus’ punishment to King Sisyphus (not shown) for his lack of hospitality. For killing his guests. Zeus sentenced the King to push a boulder to the top of a hill – only to have it roll back down when it almost reached the summit. For all eternity. Sisyphus didn’t need a watch, then. But you do, constantly. Here are a dozen recent releases . . .