New Watch Alert 2/28/20

manly seiko ad

New watch alert! Coronageddon continues to take its toll on Swiss watchmakers, what with Asian markets down for the count and Baselworld’s 2020 cancellation (not to mention the smartwatch crisis). Meanwhile, manufacturers are bombarding buyers with new product – a SKU torrent that will increase online as they release models that were set to debut at Watches & Wonders and Baselworld. Here’s this week’s carefully curated (i.e. snarky) roundup of the terrible/terrific twelve . . .

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G-SHOCK GA-2100 Comment Contest!

G-SHOCK GA-2100 Contest - comment to win!

Welcome to The Truth About Watches’ G-SHOCK GA-2100 comment contest! Our man Schreiber’s review of the Japanese ani-digi mega-hit – known as the “Casioak” for its resemblance to Audemars Piguet’s Royal Oak – garners hella clicks. To capitalize on its success and stimulate comments under our most excellent posts (and the rest), we’re giving away a box fresh Casio GA-2100. Here are the competition’s rules . . .

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New Watch Alert 2/7/2020

New watch alert! Back in the day . . .

The great thing about the New Watch Alert: there’s always something new to contemplate. Great because the temporal torrent reminds me that watches are like cabs. If you miss one, another one will be along presently. I take solace in the fact that this endless procession of timepieces is the same as it ever was. And, despite the rise and rise of the Apple Watch, always will be. Let the games begin! I mean, continue . . .

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New Watch Alert 1/31/20

Blancpain Ode to Love 2020

My Apple Watch vibrates my wrist when it’s time to move around, lest I turn into Jabba the Horological Hutt. It’s an important feature – I lose track of time when I write. But I don’t lose track of watches for our New Watch Alert. Which is just as well. Each week brings a flood of new releases, of which I’ll share with you. Just remember: get up, stand up and stretch when you’re done. Otherwise, time will catch up with you . . .

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New Watch Alert 1/24/20

Seiko 5 Sports Brian May Limited Edition

Curating the weekly New Watch Alert is a Sisyphean task. No, I don’t have a social disease. It refers to Zeus’ punishment to King Sisyphus (not shown) for his lack of hospitality. For killing his guests. Zeus sentenced the King to push a boulder to the top of a hill – only to have it roll back down when it almost reached the summit. For all eternity. Sisyphus didn’t need a watch, then. But you do, constantly. Here are a dozen recent releases . . .

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