New Watch Alert 1/24/20

Seiko 5 Sports Brian May Limited Edition

Curating the weekly New Watch Alert is a Sisyphean task. No, I don’t have a social disease. It refers to Zeus’ punishment to King Sisyphus (not shown) for his lack of hospitality. For killing his guests. Zeus sentenced the King to push a boulder to the top of a hill – only to have it roll back down when it almost reached the summit. For all eternity. Sisyphus didn’t need a watch, then. But you do, constantly. Here are a dozen recent releases . . .

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Three Reasons Not to Buy a Dive Watch

Zodiac ad

Back in the day, Zodiac had to convince customers it was OK to buy a dive watch even if you don’t dive. Nowadays, Zodiac feels free to tag their retro Super Sea Wolf 68 Saturation “For the Underwater Pro” – knowing full well pro divers wear digital dive computers. People buy dive watches because they’re cool. Free country and all that. But here are three reasons NOT to buy a dive watch . . .

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G-SHOCK GA-2100 1A: Review

I’ve never owned a G-SHOCK. I have small hands and a relatively narrow 6.5” wrist – not the best place to put a large, chunky watch. And then the GA-2100 series caught my eye – and fit my wrist. Thanks to its Carbon Core Guard architecture, the GA-2100 is the thinnest analog-digital G-SHOCK’s ever made. It’s also a very affordable $99. Well, it was until sales of the “Casioak” went nuts . . .

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Expensive G-SHOCKs?

Camo G-SHOCK in the wild

Hello there and welcome to the second installment of Room For Squares. In this column, I’ll be screeching in Asperger-esque fashion regarding the merits and demerits of various expensive G-SHOCKs, with particular attention being paid to those timepieces which claim direct descent from the 1983 “square” DW5000-C.

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Why Buy A G-SHOCK?

First-ever G-SHOCK

Welcome to Room For Squares, home to the G-SHOCK faithful. I’m your guide, Jack Baruth. Please turn your hymnals to page DW5000-C so that we can pray to Saint Kikuo Ibe, inventor of the “Triple 10” concept, the man who brought us The Original Square. But first, for those of you who are new to The Church of The Square, rest assured that ours is not a violent or exclusionary faith . . .

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