New Watch Alert 2/7/2020

The great thing about the New Watch Alert: there’s always something new to contemplate. Great because the temporal torrent reminds me that watches are like cabs. If you miss one, another one will be along presently. I take solace in the fact that this endless procession of timepieces is the same as it ever was. And, despite the rise and rise of the Apple Watch, always will be. Let the games begin! I mean, continue . . .

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New Watch Alert 1/31/20

My Apple Watch vibrates my wrist when it’s time to move around, lest I turn into Jabba the Horological Hutt. It’s an important feature – I lose track of time when I write. But I don’t lose track of watches for our New Watch Alert. Which is just as well. Each week brings a flood of new releases, of which I’ll share with you. Just remember: get up, stand up and stretch when you’re done. Otherwise, time will catch up with you . . .

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New Watch Alert 1/24/20

Curating the weekly New Watch Alert is a Sisyphean task. No, I don’t have a social disease. It refers to Zeus’ punishment to King Sisyphus (not shown) for his lack of hospitality. For killing his guests. Zeus sentenced the King to push a boulder to the top of a hill – only to have it roll back down when it almost reached the summit. For all eternity. Sisyphus didn’t need a watch, then. But you do, constantly. Here are a dozen recent releases . . .

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Three Reasons Not to Buy a Dive Watch

Back in the day, Zodiac had to convince customers it was OK to buy a dive watch even if you don’t dive. Nowadays, Zodiac feels free to tag their retro Super Sea Wolf 68 Saturation “For the Underwater Pro” – knowing full well pro divers wear digital dive computers. People buy dive watches because they’re cool. Free country and all that. But here are three reasons NOT to buy a dive watch . . .

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G-SHOCK GA-2100 1A: Review

I’ve never owned a G-SHOCK. I have small hands and a relatively narrow 6.5” wrist – not the best place to put a large, chunky watch. And then the G-SHOCK GA-2100 series caught my eye – and fit my wrist. Thanks to its Carbon Core Guard architecture, the GA-2100 is the thinnest analog-digital G-SHOCK’s ever made. It’s also a very affordable $99. Well, it was until sales of the “Casioak” went nuts . . .

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