The writers at Hodinkee.com forgot more about watches than I know. I’ve spent countless hours at the masters’ feet, learning the history, business, technology and design of watches, both old and new. Far be it for me, a watch-addicted ignoramus, to tug on Superman’s cape. The thing is . . .
Graff — one word, like Cher — owns a diamond mine. Two? Three? Suffice it to say, the jeweler has some serious stones. Which is what it takes to create a selection of watches that look like one of their mines vomited diamonds onto a watch dial. As always, chef don’t judge. God bless capitalism. And I don’t think that description applies to the Threads diamond watch above. It’s more like . . .
What up with Germans and caps lock? Why does Sinn call their Modell 3006 the Sinn HUNTING WATCH instead of the Sinn Hunting Watch? For the same reason it’s GLOCK not Glock, I suppose. A relevant reference. The little lollipop-like thingie at the Sinn 3006’s six o’clock position is for helping the watch wearer shoot mammals. Legally. At night. In Germany.
To promote the Audemars Piguet Code 11.59, the Swiss watchmaker purchased some expensive real estate: advertorials in Vogue and GQ. The byline-free puff pieces offered watch nerds and well-heeled fashion victims insight into the enigma that is AP’s nomenclature for its all-new “Code 11.59 by Audemars Piguet” line. So what’s it all about Alfie? . . .
“This video was meant to have a positive message and story behind it, and to illustrate that many watches hold value and make rather profitable investments,” 26-year-old YouTube investment guru Graham Stefan assures his followers, after throwing them into major WTF mode . . .