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Robert Farago

Breitling Superocean Lineup

https://www.youtube.com/watch?v=hofWiE-gpcw BusinessWorldTV has just dropped this glossy advertorial for Breitling's revamped Superocean model lineup. It's by-the-numbers horological PR puffery in the great active lifestyle style....

Review: Swatch BLACK-ONE Chronograph

Bauhaus is a very very very fine haus. That said, I doubt many buyers eying Swatch's Bau collection watches are celebrating the German design...

Seiko: The Second Best Brand for Financially Challenged Watch Collectors?

The day before I met billionaire Fabergé egg collector Malcolm Forbes my mother shook her head sadly. "How terrible to be chasing something with...

Watchfinder: Bremont Wright Flyer “Most Controversial Watch Ever”

https://www.youtube.com/watch?v=IiXloWKB_MY No question: Bremont deserved a right royal pasting for falsely and misleadingly claiming that its Wright Flyer watch's movement was made in-house. Question: how...

Hodinkee = ‘Ho Dinkee

The writers at Hodinkee.com forgot more about watches than I know. I've spent countless hours at the masters' feet, learning the history, business, technology...

Graff Jewelers’ Threads Diamond Watch: “Inspired by the Connected Nature of Modern Society”

Graff -- one word, like Cher -- owns a diamond mine. Two? Three?  Suffice it to say, the jeweler has some serious stones. Which...

Sinn HUNTING WATCH Explained

What up with Germans and caps lock? Why does Sinn call their Modell 3006 the Sinn HUNTING WATCH instead of the Sinn Hunting Watch?...

Audemars Piguet Code 11.59 Name Explained

To promote the Audemars Piguet Code 11.59, the Swiss watchmaker purchased some expensive real estate: advertorials in Vogue and GQ. The byline-free puff pieces...

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