HourUniverse – Baselworld Reborn

The watch industry get-together known as Baselworld died of its own weight. (Click here for our coverage.) The show’s organizers and local hotels bled the industry dry. Baselworld also died of its own wait. It ran into the brick wall known as Coronageddon – even as major players bailed (e.g., Swatch, LMVH, Rolex, Patek Philippe, Chopard and Chanel). As Heather O’Rourke famously declared, they’re baaack! As the artist now known as HourUniverse . . .

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Baselworld 2021 Cancelled

“Baselworld organizers are cancelling next year’s show,” wwd.com reports, “and have settled with departing labels, closing a fraught chapter in the Swiss watch event’s history.” As we predicted, as anyone with an ounce of common sense predicted, Baselworld is dead. Or is it? . . .

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Baselworld Bites the Dust

Watchpro.com reports that Rolex, Tudor, Patek Philippe, Chopard and Chanel have all pulled out of the horological schmoozefest known as Baselworld. In a joint statement, the four watch brands cited the organizers’ “inability to meet the brands’ needs and expectations.” Which is a fancy way of saying Baselworld’s organizers . . .

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Baselworld Cancelled – 2021?

Watches & Wonders, The Geneva Motor Show and now Baselworld have all bitten the dust for 2020 thanks to the coronavirus outbreak. The official Baselworld cancelled postponement statement promises a return-to-form in 2021. Given the virus’ uncertain trajectory and the show’s dubious return-on-investment in the Internet Age, that’s hardly a foregone conclusion (hence their “new digital service”). Not that you’d know it reading their statement . . .

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Coronavirus Dooms Baselworld

The Italian outbreak of coronavirus dooms Baselworld. The map tells the tale. It’s 193.4 miles between Codogno – center of Italy’s coronavirus outbreak – and Basel, Switzerland. As we’ve predicted, it’s all over bar the official announcement. It’s important to note that the coronavirus was only the final nail in the event’s coffin . . .

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