Watches and Wonders WTF?

In case you haven’t noticed, it’s raining men. I mean, watches. What was once a real world horological love fest for industry insiders (known as SIHH) is now the Watches and Wonders digital data dump. You can thank The Richemont Group for “reimagining” the event, pimping their 15 watch brands and some 25 others. It’s a horological cluster-you-know-what that defies logic (extremely). Think of it this way . . .

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Watches & Wonders New Product Dump

“A virtual fair is a plus as it allows brands to expand their reach beyond the usual visitors and readers,” H. Moser & Cie CEO Edouard Meylan says, welcoming this Saturday’s Watches & Wonders new product dump. “If we manage to bring the emotions and the experience that the visitors usually get when visiting the fairs, then we win. Reducing costs while engaging a broader audience is the key to future success of fairs. This is a good way to start.” He’s right! He’s wrong! Let me explain . . .

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Watches & Wonders – More of the Same?

Earlier this week, Rolex, Chopard, Patek Philippe, Chanel and Tudor bailed on Baselworld, condemning the convention to the dustbin of history. In case anyone thought otherwise, TAG Heuer, Hublot and Zenith joined the exodus the next day. They’re all throwing in their lot with Watches & Wonders. Assuming a vaccine by spring 2021, same as it ever was? . . .

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Geneva Watch Days 2020 – Cynical, Stupid, Deadly and Doomed

Coronageddon claimed Watches and Wonders and Baselworld. Both held off on deep-sixing their events as long as they could. Shortly after they pulled the plug – and not-so-coincidentally – the Swiss government banned all large-scale public gatherings. So that’s that. And then a conglomerate of Swiss watchmakers decided to create a new event with limited-size groups: Geneva Watch Days. Here’s part of their press release . . .

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